EXECUTIVE RECRUITMENT

HOW COLT MACKENZIE MCNAIR FINDS THE MOST TALENTED PEOPLE IN THE GOLF INDUSTRY

STEP 1
THE PROCESS STARTS
A clear business plan is at the core of any recruitment project, however large or small. We work closely with our clients to challenge assumptions and examine all aspects of the plan to ensure that their real resourcing needs are identified and met.

We ask the right questions so we fully understand our clients’ key business drivers, such as:

Providing optimum player experiences	Improving golf facilities	Growing revenue and profit
Generating more hotel or resort room bookings	Achieving better real estate sales

 

STEP 2
ESTABLISH THE CORRECT PROFILE
Carrying out a comprehensive review of the business plan and agreeing mutual aims and objectives enables us to create a detailed profile of the ideal candidate, and to clearly identify whether golf knowledge or business acumen is most important.

Putting people in the wrong positions carries risk and the cost of getting it wrong CAN be measured against factors like:

Numbers of pay and play rounds	Yield	Food and Beverage sales
Volume of lessons delivered	Retail sales per round	Member retention
Member recruitment

We believe that using measurement criteria is critical in identifying true potential.

STEP 3
RESEARCH PHASE
CMM uses golf industry consultants and specialist executive resourcing researchers to scrutinise golf and other consumer-facing industries for potential candidates. Our search process embraces both traditional and innovative methods, enabling us to source candidates discreetly and objectively to establish:

Suitability to candidate profile	Personal chemistry and cultural fit	Appetite to move
Availability	Present levels of remuneration

Colt Mackenzie McNair’s proactive methodology ensures our ability to identify highperforming individuals effectively, intelligently and dynamically.

We conduct all executive search work in accordance with the code of ethics and professional practice guidelines of the
Association of Executive Search Consultants (AESC), Recruitment & Employment Confederation (REC) and the Universal Charter of Recruitment Consultancy.

STEP 4
EVALUATE CANDIDATES
Exceptional candidates who appear to have the requisite professional background, core competencies and personal characteristics to meet the search criteria are systematically refined through a process of rigorous evaluation. CMM will identify executives who are equipped to deal with the growing challenges of increased competition, the changing geography of the golf market, pricing pressures, and ever-rising consumer expectations.

We aim to deliver a shortlist to our client within four to five weeks of appointment, and we continue our search efforts until such time as the client has made a decision to hire.

CMM conducts 360-degree orbital referencing from various multiple sources, including present and past colleagues wherever relevant.

STEP 5
PRESENT SHORT LIST TO CLIENT
CMM presents a short list of suitable candidates to the client for interviewing. This is a critical moment in the process, and CMM works closely with clients to manage the expectations of both parties. Understanding these expectations and the impact they will have on the candidate’s life in any new environment enables us to successfully transition that person into a new position.

The development of a relationship of trust between candidates and our team enables us to represent the best interests of both parties. This trust pays dividends in the positive feedback we receive from candidates, and in the frequency with which we are recommended.

STEP 6
APPOINTMENT
Our process culminates with the appointment of a high-performance individual.
At CMM we believe:

Talent is a strategic advantage in today's marketplace	Human capital is the only sustainable competitive advantage
Retaining executives is crucial to making a lasting impact	Nurturing exceptional talent is one of the most effective ways for a company to distinguish itself from its competitors

We are confident that our methods appoint exceptional people into the right positions, capable of driving a thriving golf industry in the 21st century.